I live in Calgary where there aren’t great deals on Ram trucks. I looked in Edmonton where prices are better and visited 2 dealerships there. I didn’t find what I was looking for and was a little put off by the sales people I interacted with. So I kept looking. I found an unbelievable deal on a Ram Rebel that had it all. I emailed and spoke on the phone with Sheldon from Southside. This lead to a drive up to Red Deer to test drive this vehicle. Sheldon was easy going and didn’t pressure me whatsoever. The manager was exactly the same. I got an overall great vibe from everyone in the building. It seems like such a happy place. I didn’t like the truck, I loved it. At the price they were offering, I just knew it was the best deal around. It had everything I wanted. There was room for negotiations and that ran smoothly too. These guys are top notch. I will always recommend Southside Dodge to everyone I know. Its really the best kept secret in Alberta. Sheldon is down to Earth and nothing like what you might find in the bigger cities. No pressure at all and just happy you walked in for a look. This will be the first place I look when the time comes for something new in the future.