Why Choose Southside?

Southside Dodge Chrysler Jeep RAM has been proudly serving Red Deer and the surrounding communities since 1971. As a family owned and operated business, we understand the importance of building positive and impactful relationships with our clients, and providing top notch customer service. We have a full team of experienced and friendly staff that are here to assist you with all of your automotive needs. Come experience the Southside Advantage today!

About Us

Long Term Staff

We are proud of the phenomenal team we have built at Southside. Collectively, we have over 800 years experience in the automotive industry! Many of our employees have been here long enough to serve multiple generations, and build some truly meaningful relationships with the people in our community. Our employees stay on an average of 9 years, with some staying as long as 35 years!

About Us

Fleet & Commercial Sales

Meet Gerald Aucoin, our Fleet & Commercial Sales Consultant. We have a great fleet program here at Southside, including a reduced door rate for service as well as discounted parts. Once you set up an account with us, we also offer the option to apply for trade pricing. Most fleet cards are accepted. For more information, contact Gerald at 403-318-9254.

About Us

Non-Prime Finance Specialist

Peter is a Financial Specialist that works with individuals that have credit challenges or no credit. He will help you find the right vehicle for you, regardless of your credit history. Call or text Peter at 403.588.8292.

Transparent Sales Process

It should not take a Masters Degree to figure out what you are agreeing to. Here at Southside, we like to keep it simple. We present you with clear options, a straightforward purchase price and trade value, all in a pressure-free environment. Let our sales consultants work for YOU, and help you find your perfect fit.

Central Alberta’s Largest New Vehicle Inventory

Check out our impressive selection of new vehicles! We have a variety of models, trims and colour options all in stock. Looking for something that we don’t already have? We can get it!

Fully Reconditioned Preowned Inventory

Take a look through our excellent selection of used inventory! We carry all major makes and models, with a variety of trim levels and colours to choose from. All of our preowned vehicles go through a full 140-point inspection and are thoroughly cleaned prior to being sold. We also provide a CarFax report on all used inventory, upfront.

About Us

Community Involvement

Central Alberta will always hold a special place in our heart. Without your support, there is no way we would be able to continue to do what we love. For that reason, we are very passionate about giving back to our community whenever we can. It is our way of thanks for helping us to grow and succeed over these last 50 years.

Quick Lube

Need an oil change? Visit our Quick Lube! We are open weekdays from 8:00 – 5:00, no appointment necessary. Located directly next to our drive thru service reception bays.

Service Department / Drive Thru Service Bays

Visit our Service Department, and our highly trained service professionals will provide you with the fair and friendly assistance you deserve. Our licensed and Chrysler Certified Technicians can service all different makes and models. We provide a wide range of services from routine maintenance, inspections (CVIP, OOP, etc.), to complete overhauls. Do you need a ride while you wait for your vehicle? Take advantage of our complimentary shuttle service! We can also arrange to pick up and drop off your vehicle in the Central Alberta area.

Parts Department

Our team of experienced Parts Advisors are happy to assist you! We carry a wide selection of Mopar Parts & Accessories, as well as a full line of after market accessories. All Mopar Parts come with a 2 year, unlimited kilometre warranty. Rest easy knowing you are using authentic parts made specifically for your vehicle.

Automotive Detailing Department

Looking to make your vehicle truly your own? Then you will want to visit our detailing department. Here, you will be able to customize your vehicle with tube steps, bedliners, protective coatings & much more! We also offer a full detailing service to get your vehicle looking as good as new, inside and out.